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The premium that Chinese consumers are willing to accept is going down, in part because savvier domestic buyers had a higher understanding of the manufacturing process.


Yaling Jiang in Financial Times

Press Mentions

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Reuters

"In China, a search for identity boosts Lululemon, premium sportswear brands"

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Jing Daily

"No marriage, no kids, yes to pets: The rise of China’s singles economy and what this means for brands"

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Financial Times 

"China’s consumers tighten belts even as prices fall"

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Podcast

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South China Morning Post 

"What happens when China’s most-educated can’t find work"

News

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Podcast

South China Morning Post

How China’s belt-tightening affects the world

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Jing Daily

"The viral rise of Chinese-style beauty and ‘Douyin makeup’ on TikTok"

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Le Monde

"En Chine, l’intelligence artificielle remplace les présentateurs de téléachat"

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Jing Daily

"Chinese tourists flock to shop Japan’s luxury vintage stores"

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Reuters

"In delicate China play, Reckitt turns to livestreaming to sell condoms"

China are finding themselves through consumption, through sports and hobbies, by trying frisbee, cycling or yoga and making that part of their identity.


Yaling Jiang

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