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Inside the report:
9 focal topics in Chinese Consumer Market in 2024; 4 areas where China distinguish itself from the other markets, and 5 key trends that will continue to shape the communications space including PR, marketing and branding in today's China
- How Chinese social media has transitioned from a trend enabler to a trend setter
- How can consumer data assist your decision-making on China market
- Why brands must form China-specific PR and reputation management strategies
- How does one view brand localisation from the Chinese consumer perspective
- Why are pop-ups and exhibitions the best way to connect with Chinese consumers post-Covid
- How podcasts become the best brand-building medium for luxury
- Why does community marketing work in China
- How China’s sports ecosystem is changing, and what that means for brands
- How should brands approach e-commerce content in China